Apple Music subscribers in Türkiye are facing considerably higher costs following a recent price adjustment. Teh move has widened the gap between student, individual, and family plan rates, leaving manny users surprised and re-evaluating thier subscriptions [[1]], [[2]].

New Pricing Structure: A Breakdown

The updated subscription fees reflect significant increases across all tiers:

• Student Plan: Increased by 65%, from 19.99 TL to 32.99 TL [[3]].
• Individual Plan: Rose from 39.99 TL to 59.99 TL.
• Family Plan: Experienced the largest hike, a 67% increase, moving from 59.99 TL to 99.99 TL [[3]].

Analyzing the Factors behind the Price Surge

The significant price adjustments impact a wide range of users, from students to families. The 65% increase in the student package, traditionally offered at a discounted rate, has diminished its appeal. Furthermore, the family plan now exceeding 100 TL has prompted comparisons with competing digital music services.

Competitive landscape: Apple Music vs. Competitors

Previously, Apple Music’s pricing in Türkiye was more competitive compared to rivals like Spotify and YouTube music. However, this recent hike has brought Apple’s prices closer to those of its competitors. This shift could perhaps alter the dynamics of the digital music service market in Türkiye.

User Reactions and Market Impact

The price increase has sparked discussions among users,with many contemplating changes to their subscription preferences. The move is also anticipated to potentially trigger similar adjustments from other platforms. Apple Music’s price increase seems to affect the competition between digital music platforms in Türkiye. While users discuss whether they are thinking of changing their subscription preferences with new prices, similar hikes are expected by other platforms.