Gameloft Gears Up for Disney’s Speedstorm Expansion

Gameloft, the studio behind “Disney Speedstorm,” is celebrating its 25th anniversary with plans to broaden the racing game’s universe through fresh content and character enhancements. This strategic move aims to keep players engaged with the title through the end of 2026.

Expanding the Disney Universe

Developing games under a Disney license is a prestigious undertaking, but it also requires meticulous care for their cherished intellectual properties. Gameloft, based in Barcelona, manages both “Disney Speedstorm” and the life-simulation game “Disney Fantasy Star Valley.” The studio’s recent anniversary celebration offered a glimpse into the future of their Disney collaborations.

The conversation with Arnaud Bénéfice, Marketing Director at Gameloft, touched upon new content inspired by recent films like “Lilo & Stitch,” as well as nostalgic nods to classics such as TRON. The team intends to enrich the existing characters, giving them opportunities to “shine.”

“What we focus most on is how we will deal with the characters that already exist,”

—Arnaud Bénéfice, Marketing Director at Gameloft

The company intends to release new content every two months until mid-2026. The video game industry generated over $184 billion in revenue in 2023 (Statista).

Looking Ahead

Bénéfice’s response suggests that the “Disney Universe” has vast potential. The studio plans to incorporate fresh IPs into “Disney Speedstorm” at a steady rate. A further interview with Yolanda Sanchez, at the anniversary party, provides more insights into Gameloft’s operations.

The strategy involves leveraging existing characters and introducing new content at a consistent pace. The emphasis will be on providing players with exciting ways to engage with beloved Disney characters.